With TikTok becoming a key platform for reaching younger audiences in Pakistan, many businesses are eager to tap into this growing market. However, running ads on TikTok in Pakistan is slightly different from how it works in other regions. In this guide, we’ll break down the steps and explain the process in easy-to-follow terms, so you can start advertising on TikTok and maximize your brand’s visibility.
Step 1: Partner with TikTok’s Official Ad Partner in Pakistan
In Pakistan, TikTok ads are managed through an exclusive partner: Jack of Digital, a company based in Karachi. TikTok requires businesses to work with this partner in order to run ad campaigns. The first step is to sign up with Jack of Digital by contacting them directly and providing the required documents to set up your account. This will include standard business information such as your company’s registration, identification, and any other relevant financial details.
Once your account is verified and set up by Jack of Digital, you will be ready to start running ads on TikTok, specifically targeting audiences in Pakistan.
Step 2: Prepay for Your Ad Campaigns
Unlike many other advertising platforms where you can simply link a credit card, TikTok ads in Pakistan work on a prepaid basis. You will need to deposit the amount you wish to spend on your campaigns upfront. Jack of Digital will guide you through this process and help manage your account balance.
Here’s how it works: think of it as a mobile balance top-up. You prepay a certain amount to Jack of Digital, and they will deduct a certain percentage as tax. The rest will be credited to your ad account for running campaigns.
Step 3: Understand the Targeting Options in Pakistan
Once your account is active and loaded with the budget, you can start planning your campaigns. However, one important thing to note is that TikTok’s targeting in Pakistan is not as granular as in some other countries. Instead of being able to target individual cities, you’ll be able to target one of five regions: Punjab, Sindh, Khyber Pakhtunkhwa, Balochistan, and Islamabad Capital Territory
This broader targeting approach can still be effective, but it’s important to adjust your campaign goals and messaging accordingly. For example, if your brand is looking to reach people in Karachi, you will be targeting the entire Sindh region.
Step 4: Launch and Monitor Your Campaigns
Once your campaign is live, you can monitor its performance through the dashboard provided by Jack of Digital. You will have access to key metrics such as impressions, clicks, and conversions, helping you gauge the success of your campaigns. You can also optimize your ads based on this data for better results over time.
TikTok is known for its engaging short-form videos, so make sure your content is eye-catching, relevant, and tailored to the audience you are targeting in Pakistan. With the right approach, TikTok ads can drive significant brand awareness and customer engagement.
Final Thoughts
Running ads on TikTok in Pakistan might have a few extra steps compared to other countries, but the platform offers immense potential to connect with a vibrant and youthful audience. By partnering with Jack of Digital and leveraging TikTok’s regional targeting, your brand can unlock new opportunities in this dynamic market.
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